John B. Foreman

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The BOOK on HOW to create a Greenfield Mall

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Welcome to my opening page on Greenfield Malls. Shopping Malls in general are still evolving, as the Developer attempts to importune the shopper to its next development in favour of others. Attractions such as Cinemas, Child Play Centres, Sports facilities, Health Clubs, Fitness Centres and accommodation are an essential element to the Mix. The attractions that stand out most in the shopper’s eyes are always those that provide lasting impressions and assumed personal benefit. Cinemas in most countries today are common for selective time entertainment. Child Play Centres are the ultimate attraction allowing the parents to shop without distraction. Sports facilities can in most instances be the dominant anchor tenant hence providing specific and selective experiences in shopper attendance. Health and Fitness Clubs have been generally successful but are limited to size and market cover, with the developer’s ROI being minimal. Accommodation will always be an anchor to specific destination locations and could be generally considered as an initial cash flow bonus.

The attraction that stands out most will always be that which provides the best personal comfort feeling to the shopper. Whether the site visit is for entertainment, child care, sports, health, fitness, accommodation or just rest and recreation, as long as is portrays the green image and is socially considerate in the materials and services used, it will be accepted and always create an environmental impact upon the shopper that is most remembered and providing the raison d’etre to return for more of the same good feeling experiences. This is where the principle of a Greenfield Mall provides satisfaction, to know more on this new wave of designed retail environments, visit my e-book on Greenfield Malls.

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